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Named after the prolific civil engineer Thomas Telford, this Shropshire "New Town" was designated in 1963 to stitch together a collection of older industrial settlements like Wellington, Madeley, and Dawley. This heritage gives the town a unique layout; instead of one single historic high street, it functions as a network of distinct district centres connected by an expansive grid of roads and plentiful green space. At its heart lies the 450-acre Town Park, which links the modern shopping centre directly to the UNESCO World Heritage Site of Ironbridge Gorge, the birthplace of the Industrial Revolution. Geographically, it sits in a convenient spot between the Shropshire Hills Area of Outstanding Natural Beauty to the west and the West Midlands conurbation to the east. While the town is very much a product of 20th-century planning, with its heavy reliance on roundabouts and separated pedestrian footpaths, it retains a surprising amount of mature woodland and balancing lakes that make it feel far more rural than its population of 160,000 might suggest.