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New Ferry sits on the eastern shore of the Wirral Peninsula, tucked between Rock Ferry and Port Sunlight. Its name originates from the 18th-century ferry service that once crossed the Mersey to Liverpool, a route that established the area as a convenient alternative to the older crossing at Birkenhead. Geographically, the locality is defined by its proximity to the river; the reclaimed land of Shorefields provides a massive open greenspace with views across the water to the Liverpool skyline, popular with walkers and birdwatchers. The heart of the area is largely composed of Victorian and Edwardian terraces, reflecting its growth during the peak of the nearby shipbuilding and soap-making industries. While the primary shopping precinct has faced significant challenges following a major explosion in 2017, the community remains anchored by its proximity to the Merseyrail network, with Bebington and Port Sunlight stations within walking distance, offering direct links to Liverpool city centre in about fifteen minutes.