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Swaffham sits on the edge of the Brecks in Norfolk, positioned at a natural high point where the landscape begins its gradual shift toward the Fens. Historically a prosperous market town, its layout is still defined by the large, triangular marketplace that hosts a busy Saturday market, a tradition that has anchored the community for centuries. The town centre is noted for its high concentration of 18th-century Georgian architecture, a legacy of its days as a fashionable social hub for the local gentry. Geographically, it is well-placed for those needing access to the rest of the county; it lies directly on the A47, roughly midway between the medieval city of Norwich and the port of King’s Lynn. Locally, the town is perhaps most famous for the 'Pedlar of Swaffham' legend, though today it is better known for its commitment to green energy, being home to the Ecotricity wind turbines that have become a distinctive landmark on the horizon long before you actually reach the town boundaries.