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Ingoldmells sits on the Lincolnshire coast just a few miles north of Skegness, a landscape defined by its flat salt marshes and wide, sandy beaches. Originally a small medieval settlement based around the 13th-century Church of St Peter and St Paul, the village underwent a massive shift in scale during the 20th century; it was here that Billy Butlin opened his first holiday camp in 1936, permanently altering the local economy. Today, it operates as a duality: during the summer, the population swells as visitors flock to the amusement parks and the massive outdoor markets, but in the winter, the village returns to a much quieter, windswept pace. Geographically, it is protected by a substantial coastal defence system, and the surrounding land is crisscrossed by drainage dykes that hint at its history as reclaimed marshland. For anyone spending time here permanently, life tends to revolve around the local shops along the A52 and the coastal path, which offers a direct, bracing walk all the way down the shoreline into Skegness.