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Sitting on the southern edge of the Trent Valley, Armitage is often mentioned in tandem with its neighbour Handsacre, as the two villages have effectively merged into one continuous settlement. It occupies a practical spot on the A513, positioned roughly midway between the market town of Rugeley and the city of Lichfield. The local landscape is defined by the Trent and Mersey Canal, which cuts through the heart of the village; it is home to a particularly narrow, rock-hewn stretch known as the Armitage Tunnel, though the roof was removed decades ago due to mining subsidence. Historically, the area’s identity is tied to the sanitaryware industry, dominated by the massive Armitage Shanks factory which has provided local employment for generations. While the industrial heritage is clear, the village retains a quieter, residential feel, with the red sandstone church of St John the Baptist perched on a cliff overlooking the river, serving as a reminder of the settlement's medieval origins.