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Calne sits on the northwestern edge of the North Wessex Downs, positioned where the rolling chalk hills transition into the Bristol Avon valley. Historically, the town’s identity was defined by the Harris family’s bacon-curing industry, which dominated the local economy for over two centuries until the factory’s closure in the 1980s; today, the cleared site forms a central green space known as the Phelps Parade area. The River Marden flows through the centre, and the town serves as a practical gateway to the historic A4 route, sitting roughly midway between Chippenham and Marlborough. While the town centre provides essential amenities and several independent shops along Church Street, much of its appeal lies in its immediate surroundings. The Lansdowne Monument and the Cherhill White Horse are visible landmarks on the nearby skyline, and the proximity to Bowood House and the expansive cycle paths along the old railway line towards Chippenham makes it easy to access rural landscapes without feeling isolated from wider Wiltshire life.