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Heacham sits on the eastern edge of the Wash, situated roughly ten miles north of King's Lynn along the A149. It is a substantial village, divided practically into the older inland settlement and the more modern coastal area towards the beach. Unusually for the Norfolk coast, it faces west, which allows for clear views of the sunset over the sea. The landscape is defined by its chalky soil, which became the foundation for the local lavender industry established in the 1930s; the fields still bloom vividly every summer. Historically, the village is noted for its connection to Rebecca Rolfe, better known as Pocahontas, who married local landowner John Rolfe in the seventeenth century. Today, it operates as a functional community with a decent run of independent shops, two primary schools, and a beach that - unlike its sandy neighbour Hunstanton - is characterized by shingle and salt marshes, making it a quieter spot for walking.